This is a summary of a recent article about Rivian’s expansion in Georgia. We wanted to highlight the company’s mention of Junction Krog District as the location of their East Coast headquarters.
Rivian is making waves in Atlanta. Ahead of its Georgia manufacturing debut, the electric vehicle company selected Junction Krog District as the site for its East Coast headquarters. This premium office development along the Atlanta BeltLine impressed visiting Rivian employees from California, highlighting the district’s walkability and vibrant urban setting.
Rivian CEO R.J. Scaringe noted that while their Atlanta HQ will house roughly 500 employees, most hires will be local talent, emphasizing the company’s commitment to Georgia’s workforce. The decision underscores Junction Krog District’s strategic location at the heart of a thriving corridor for innovation, mobility, and mixed-use development.
Scaringe shared his excitement for Rivian’s Georgia operations at the Rotary Club of Atlanta on November 17, noting that the state is central to the company’s long-term trajectory for growth, profitability, and technology development. The nearby Social Circle plant, where vertical construction begins in 2026, will produce up to 400,000 electric vehicles annually, further anchoring Rivian’s presence in the region. The East Coast HQ will also play a key role in advancing Rivian’s autonomous vehicle initiatives. A portion of the team at Junction Krog District will focus on AI and next-generation driving technologies, reinforcing the area as a hub for innovation.
Junction Krog District’s proximity to the BeltLine and connection to Atlanta’s tech and talent ecosystem make it a perfect fit for companies like Rivian seeking a dynamic, collaborative, and forward-thinking environment.
This development demonstrates how strategically positioned urban mixed-use projects like Junction Krog District continue to attract high-profile tenants and shape Atlanta’s growing innovation landscape.
