Sara Free

Sara’s journey into commercial real estate branding began in 2018 when she joined Portman Architects (formerly John Portman & Associates), an internationally recognized architecture firm specializing in mixed-use developments, hospitality, and urban design. As Branding Specialist and Graphic Design Manager, she played a key role in shaping the firm’s visual identity, translating complex projects into compelling brand narratives. In 2022, she transitioned to Portman Holdings, the development arm of the organization, where she now serves as Senior Creative Manager.

In this role, Sara leads the creative strategy and execution of performance-driven brand content for Portman’s diverse real estate portfolio. From digital campaigns and video storytelling to photography direction and print collateral, she ensures every touchpoint reflects a consistent and thoughtful visual identity.

Sara is known for crafting narrative-rich content and developing comprehensive brand systems—including visual identity guidelines, toolkits, and templates—that empower teams and partners to execute with clarity and consistency. As brand steward for both Portman Holdings and the broader Portman brand, she ensures alignment across internal and external audiences, helping real estate brands connect emotionally with investors, tenants, and buyers alike.

Before joining Portman, Sara served as Marketing Director at a manufacturing company in New Hampshire and as Senior Graphic Designer at a marketing agency in Atlanta. She holds a Bachelor of Science in Industrial Design from Virginia Tech.