In Insights

(The AJC March 11, 2016)

By Leon Stafford

Office buildings are generally designed as empty shells that can be easily manipulated to fit many configurations, which is why layouts on one floor often don’t match the others in a given building, said Charles Pinkham, vice president for developer Portman Holdings, which redeveloped 11 floors of the 27-floor 230 Peachtree Street building into a Hotel Indigo.

“Office buildings by their nature are built to be reconfigured, which makes them perfect for hotel conversions,” he said.

The hotel options come at a time when metro Atlanta is experiencing a visitation surge. A record 48 million people visited the metro area in 2014 — the latest numbers available — and hotel occupancy hit 72 percent in 2015, up 2 percent over 2014, according to the Atlanta Convention and Visitors Bureau.

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Photo by Hyosub Shin